WO Soft Dog Toy reveal #1

Posted On: Jan 09, 2017

We are so excited to show you the 1st of our 4 new Soft Dog toy concepts from WO, the Lion! The design and prototype phase of the WO soft dog toy expansion was largely made possible through our succesful Kiva campaign!

The final version of the Lion will most likely not be exactly as displayed, but will probably be pretty close. We will now start working on making physical prototypes and usually there are small tweaks made to the design as part of that process.

A few of our criteria when working on these concepts with our design team:

1) each new toy has subtle toys to our original WO dog toys (the Bone and the Disc), including one of the 4 main colors (Blue, Green, Yellow or Cranberry) or some of the textures (bumps and divots).
2) fun and whimsical
3) durable (even for soft dog toys)
4) manufacturing efficiency ... since we are giving back a nice % of our margin help fulfill our mission, the WO soft dog toys need to be efficient to manufacture.

We think you'll love the Lion shape. Isn't he cute, fun, whimsical, etc?

Stay tuned for further reveals of the other 3 soft dog toy shapes. You can always click over to our current products ... remember, each product you purchase = 2 home cooked meals for orphaned children and widows!